Monthly Archives: October 2015

Mind the Gap

24 Seven recently released it’s annual 2015 Salary & Job Market Report, which emphasized the existence of a Skills Gap and its negative repercussions on companies. The Harvard Business Review also addressed this and reported that last year, 35% of the 38,000 employers surveyed stated that they are having difficulty filling jobs due to lack of talent. This skills gap is a trend that can be tracked across both businesses and business periodicals alike.

You may be thinking what does this mean for me?

Are the skills that I possess in demand? 

Do I need to completely rethink my career path?

shutterstock_69073516 (2)While Employees recognize the demand for skills and that having up-to-date skills improves hireability, they may find the skills employers listed as “in-demand” surprising. Employers are actually looking for range far beyond pure technical skill level. In fact, 75% of the hiring managers surveyed stated that soft skills are increasingly more important in the market. Some hiring managers went as far as to say that they would be willing to overlook functional skills (those that can be trained), favoring a candidate who possessed the right soft skills. And what is this magic combination of soft skills? According to the study, hiring managers are looking for creative, collaborative critical thinkers that are able to learn new things and develop coworker relationships.
Here are a few suggestions to increase your hireability:

  1. Huffington Post suggests thinking exponentially about your talent. The only thing you can count on in today’s workforce is that it is in a constant state of flux. You have to be able to adapt and continually learn the most you can from every stage of your career (even the less glamorous parts may be valuable down the line).
  2. Invest in your Social Media. Take the time to update your Facebook, LinkedIn, Twitter, Google + and the rest. With the increasing dependence on the Internet, it’s important to make sure your media is up to date and that you have a web presence!
  3. Stay positive! It’s important to keep a positive attitude and not lose hope. The application process can be brutal but something will come! Employers want to see that you are enthusiastic and excited to get to work- not frustrated and angry. And if an interview goes poorly don’t beat yourself up, use it as a learning experience to see where you can improve for the next one. And I promise there will be a next one!
  4. Stay current. Even if you’re not working right now stay up to date with what’s happening in your field. Follow influencers on LinkedIn and your favorite companies on Twitter.
  5. Don’t be afraid to ask for help! Recruitment and Staffing firms are trained to help! They will know how to ensure that you’re best qualities shine and help you through every step of the process.

Most importantly, deep breath, stay positive and have faith that you’ll end up right where you need to be!

 

 

See:

http://www.huffingtonpost.com/jeanne-beliveaudunn/are-you-investing-in-the-_b_8142198.html

https://hbr.org/2014/08/employers-arent-just-whining-the-skills-gap-is-real/

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#SpiritDay

keep_calm_and_support__by_bystrawbrry-d5icdcjOctober 15, 2015 marks the 5th annual Spirit Day. After a string of high-profile suicides of gay teens in 2010, a teenager Brittany McMillian had the idea for spirit day as a way to remember the lives lost and to take a stand against bullying. GLAAD, the nation’s leading LGBT media advocacy organization, encourages everyone to “go purple,” the color that symbolizes spirit on the rainbow flag. Since its inauguration, Spirit Day occurs on every third Thursday in October, National Bullying Prevention Month, and has risen to one of the most visible days of support for LGBT youth. Despite its best efforts, GLAAD lists alarming statistics about bullying on their webpage, citing that today, 55.5% of LGBT students feel unsafe at school because of their sexual orientation. Millions of people each year wear a flash of purple to stand against bullying and support lesbian, gay, bisexual and transgender youth. 24 Seven joins the cause and urges you to get involved too! For more information see http://www.glaad.org/spiritday

 

 

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Advertising Week Hits NYC – and We’re Still Recovering

girls-for-blogAdvertising Week took place last week in NYC. Now in its 12th year, the week-long conference includes more than 290 events, 95,000 attendees and 900 speakers. Some of the featured speakers from this year’s conference were Facebook’s CEO Sheryl Sandberg, Buzzfeed’s Chief Marketing Officer Frank Cooper, Skinnygirl Founder and CEO (and our favorite Housewife) Bethany Frankel, and Orange is the New Black actress Uzo Aduba.

As a woman-owned business, one of the panels we most related to at 24 Seven was, “The Glass Ladder: Women as Creative Leaders.” Moderated by Sheelah Kohlhatkar, features editor and national correspondent for Bloomberg Businessweek, the panel consisted of strong female leaders across a range of industries:

Beth Newell- Creator of Reductress, Editor and Comedy Writer

Nancy Hill- President and CEO of 4A’s (American Association of Advertising Agencies)

Camille Hackney-Executive Vice President of Brand Partnerships and Licensing/Head of Global Brand Council at Atlantic Records, Warner Music

Mindy Goldberg- Creator and Owner of Epoch Films

Tricia Clark- CoFounder and CEO of Narrative

Leslie Simme- Chief Creative Officer of Young and Rubicam

In this panel, one of the major topics discussed was why the idea of a woman leader in business is still such an issue. With the rise of strong female leaders in content production such as Amy Schumer, Tina Fey and Shonda Rhimes, it would seem natural that this trend of female empowerment would translate behind the scenes. However, the panelists agreed that this is still something we are working toward as a country. Of the fight for more female leaders Nancy Hill remarked “Women have to attack this issue from all fronts, but there is momentum gaining.” And that momentum was clear based on the empowered audience of both men and women.

On the subject of finding balance as a female leader, Camille Hackney opened up about her personal experience stating that, “The women I’ve worked with have always relied on strong partners at home helping with the domestic aspects of life. Most successful women can’t be tasked with everything at home and maintain a high power position unless they have a supportive partner. There needs to be a true partnership both in their career and their home life.” Hackney’s comment raised the question, is it important to broaden the definition of what it means to be a man? If society starts to encourage all different types of men from the CEO to the stay at home Dad, is it possible that this will spur change and add to the acceptance of female leaders? Hackney furthered this point, suggesting that it is important that we promote confident and capable men in the domestic sphere as well as in business. As young girls we are always told we can do anything and be whatever we want. However is it possible that young boys need to be told that too? Does the rise of female leadership ultimately encourage a discussion beyond acceptance of a strong woman, to one about the acceptance of a domestic man?

The last section of the panel opened with Kohlhatkar asking how being a woman has helped these leaders get to where they are today. There was general agreement among the 6 panelists that because business is still largely male dominated; there are voids to fill in women’s media. The takeaway being that a potential disadvantage can actually lead to opportunity.

The panel concluded with advice for women today: there will always be a trade off,  home versus career, so it is important to decide early on what’s important to you and what will make you happiest. “It’s all about balance,” Tricia Clarke remarked, “finding the sweet spot between passion and skill set will give you some guard rails and a road map to your career.”

And the final word of the day? Nancy Hill advised young women just starting their career to “never be afraid to step up.”

To watch the panel see http://www.advertisingweek.com/replay/#date=2015-09-28~video-id=69~venue=5

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