There are a few people you encounter along your career path that when you grab a cup of coffee and start chatting, you don’t want it to end. Career Girl Daily Contributor and freelance writer, Rashina Gajjar, is one of those people. Her career advice is thorough and optimistic for anyone who feels it’s too late to change paths.
Q: Briefly describe your background.
Hello! I’m Rashina Gajjar, and I currently work as a copywriter, contributor for Career Girl Daily, digital strategist, and editor-in-chief of Globe Of Love Magazine – an online website dedicated to helping millennials find success on their own terms.
I founded Globe Of Love in August of 2014 and it was then that I fell in love with the power of digital marketing and its ability to harness a community of people with a common purpose.
Six months later, I joined Luxembourg’s largest digital communications agency as an assistant content manager, and I was subsequently hired as a copywriter for their international accounts.
I’m now a freelancer in content management and digital marketing, working with small to multi-national companies to improve their content management and digital strategy.
Q: You currently write for Career Girl Daily, what is your advice for people looking to break into the freelance writer’s market?
My number one tip would be to practice. Practice until you feel comfortable with your tone. When you send an article to an editor, you want them to know straight away that you mean business.
Double check your grammar and spelling, and check the form and flow of your ideas. Don’t fall into the trap of thinking people will be interested in reading just because you’ve managed to overcome your inhibitions and write something.
Write freely and edit harshly. When you go back over your article, ask yourself: does this make my article more interesting? Is it funny, or useful? If not, it may be worth cutting it out.
The next step is to get your name out there. You can start with a recruiter like 24 Seven and browse their freelance positions.
The main thing here is to wait until you have written pieces that you absolutely love before sending them in for review. Once this happens, you’ll start to notice your freelance work will come in more and more frequently.
Q: Content Managers, Digital Marketing Managers, and Social Media Managers are the hottest jobs right now, what are the most important skills one needs to have in order to land a job in this field?
A lot of the time people think that to be a Social Media Manager you have to be uber ‘switched on’ and live and breathe memes. This just isn’t true!
When I first started working in digital marketing, I was probably the most analog person out of all of my friends. You may feel initially disconnected from the world of digital marketing, but that does NOT mean you aren’t well equipped to handle it and learn to harness your strengths.
Having a natural flair for language is important, since (and especially with Twitter) you’re going to have to fit words into very tiny character limits and make them as compelling and convincing as possible.
I also think it’s crucial to be hard-working and willing to learn. Technology is always changing and you’re going to have to keep up with lots of new techniques and best practices. Being hard-working will help you stay on top of the new changes in technology and implement them in your use of content and social media.
Another thing I would suggest is to read widely around digital marketing and content management (some good websites are Hubspot’s blog and Quicksprout). This will help with your understanding of marketing, but it will also help when you’re stuck on content to relay and need to find something relevant fast.
Q: How can someone use the experience they do have to find a career in an unrelated field? For example, people trying to get into Marketing with experience in Engineering?
Play to your strengths. If you have a degree in Engineering, you’ll probably be used to working pretty hard to learn and apply new concepts, so transfer those skills over to marketing! Digital marketing and content management are all about being able to write, learn, and work hard to build up your reach across the internet.
Another thing I would strongly suggest is to start a blog. Don’t just content yourself with starting a blog for the sake of it, as people can tell if you aren’t putting a lot of effort in. Choose a topic you’re passionate about and work hard to spread your message across the internet.
Many of the people you’re up against will have either worked in the industry or run their own blogs, so you’ll need to level the playing field. Make sure that you’re using relevant social media channels, posting regularly, and building up your engagement and overall reach.
Q: Who is your professional role model and why?
I would say that my current professional role model is Charlotte, Founder and Editor-In-Chief of Your Coffee Break Magazine. I write for her magazine on a monthly basis and I really admire how she’s forged a path for herself within the fashion industry. She’s truly made a career out of what she loves doing, and when you take a look at her wonderful website, this radiates from the inside out.
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Written by: Brittany Johnston