Category Archives: In the News

Black Friday is Coming!

coloredpresents_holidayNovember is here and the holiday season is officially underway. Lists of presents to buy are being made, Starbucks Holiday cups are back and the trends are in. The National Retail Federation reported that retail sales this holiday season are expected to rise 3.7% and consumers plan to spend an average of $805 on holiday merchandise, comparable to the $802 spent last year.  These numbers mean that retailers are optimistic to see holiday gains. With all of the steals and deals out there here are some tips to get the most bang for your buck.

According to The Center of Shopping, about 95% of Holiday Shoppers plan to make purchases in a physical store. Doing a little research online before venturing out there can help you ensure you don’t overpay for that perfect gift. If you are brave enough to fight off the masses this Black Friday, make sure you check out Blackfriday.com before you step foot in a store. This website compiles a list of all the Black Friday ads from various retailers and updates information as it becomes available.

If you’re planning to shop online, check price-comparison websites to guarantee you don’t spend more than you need to. Amazon is one of the best and continually turns up the lowest prices and the longest lists of results. Google Product Search is another option that provides a local shopping option to find stores near you. Price Grabber is our final recommendation that not only has a search option but will also show you weekly deals.

Once you find the product, before you purchase, do a quick online coupon search! We recommend checking out couponcabin.com, which has over 100,000 active coupons and deals. Retailmenot.com has coupon codes for 130,000 stores and a weekly email newsletter that features coupon codes from the site’s users considered to be the best.

Make sure you capitalize on free shipping! If it isn’t offered on the retailers website check out freeshipping.com which will help you with shipping but also give you cash back deals and the occasional coupon, what’s not to love about that?!

And if you’re like me and prefer to peruse the shops in pajamas from the comfort of your bed, then Cyber Monday is your favorite shopping day of the year! Cybermonday.com has deals not only on the day of, but also all year round with hourly updates.

General Tips:

  1. Make a list.
  2. Create a budget and stick to it!
  3. Research before you buy.
  4. Take advantage on any and all offers online and in-store!

Happy Shopping!

http://www.realsimple.com/holidays-entertaining/holidays/christmas/money-saving-holiday-shopping-tips/get-no-cost-holiday-shipping

http://www.neamb.com/shopping-discounts/10-best-ways-to-find-holiday-deals-online.htm

http://www.thecenterofshopping.com/news/holiday-shopping-patterns

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Advertising Week Hits NYC – and We’re Still Recovering

girls-for-blogAdvertising Week took place last week in NYC. Now in its 12th year, the week-long conference includes more than 290 events, 95,000 attendees and 900 speakers. Some of the featured speakers from this year’s conference were Facebook’s CEO Sheryl Sandberg, Buzzfeed’s Chief Marketing Officer Frank Cooper, Skinnygirl Founder and CEO (and our favorite Housewife) Bethany Frankel, and Orange is the New Black actress Uzo Aduba.

As a woman-owned business, one of the panels we most related to at 24 Seven was, “The Glass Ladder: Women as Creative Leaders.” Moderated by Sheelah Kohlhatkar, features editor and national correspondent for Bloomberg Businessweek, the panel consisted of strong female leaders across a range of industries:

Beth Newell- Creator of Reductress, Editor and Comedy Writer

Nancy Hill- President and CEO of 4A’s (American Association of Advertising Agencies)

Camille Hackney-Executive Vice President of Brand Partnerships and Licensing/Head of Global Brand Council at Atlantic Records, Warner Music

Mindy Goldberg- Creator and Owner of Epoch Films

Tricia Clark- CoFounder and CEO of Narrative

Leslie Simme- Chief Creative Officer of Young and Rubicam

In this panel, one of the major topics discussed was why the idea of a woman leader in business is still such an issue. With the rise of strong female leaders in content production such as Amy Schumer, Tina Fey and Shonda Rhimes, it would seem natural that this trend of female empowerment would translate behind the scenes. However, the panelists agreed that this is still something we are working toward as a country. Of the fight for more female leaders Nancy Hill remarked “Women have to attack this issue from all fronts, but there is momentum gaining.” And that momentum was clear based on the empowered audience of both men and women.

On the subject of finding balance as a female leader, Camille Hackney opened up about her personal experience stating that, “The women I’ve worked with have always relied on strong partners at home helping with the domestic aspects of life. Most successful women can’t be tasked with everything at home and maintain a high power position unless they have a supportive partner. There needs to be a true partnership both in their career and their home life.” Hackney’s comment raised the question, is it important to broaden the definition of what it means to be a man? If society starts to encourage all different types of men from the CEO to the stay at home Dad, is it possible that this will spur change and add to the acceptance of female leaders? Hackney furthered this point, suggesting that it is important that we promote confident and capable men in the domestic sphere as well as in business. As young girls we are always told we can do anything and be whatever we want. However is it possible that young boys need to be told that too? Does the rise of female leadership ultimately encourage a discussion beyond acceptance of a strong woman, to one about the acceptance of a domestic man?

The last section of the panel opened with Kohlhatkar asking how being a woman has helped these leaders get to where they are today. There was general agreement among the 6 panelists that because business is still largely male dominated; there are voids to fill in women’s media. The takeaway being that a potential disadvantage can actually lead to opportunity.

The panel concluded with advice for women today: there will always be a trade off,  home versus career, so it is important to decide early on what’s important to you and what will make you happiest. “It’s all about balance,” Tricia Clarke remarked, “finding the sweet spot between passion and skill set will give you some guard rails and a road map to your career.”

And the final word of the day? Nancy Hill advised young women just starting their career to “never be afraid to step up.”

To watch the panel see http://www.advertisingweek.com/replay/#date=2015-09-28~video-id=69~venue=5

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Overheard from Inbound:

IMG_1203Hubspot, the well known marketing software platform, kicked off its annual conference, Inbound, last week with the largest showing to date. Nearly 15,000 sales and marketing professionals attended the 4 daylong conference, held at the Massachusetts Convention Center in Boston. Inbound brings bright minds together to discuss the pillars and best practices of inbound marketing, a concept that Hubspot has built its enterprise on, as well as explore the future of the business climate. With the tagline “Come Together. Get Inspired. Be Remarkable.” there is a very strong sense of community at Inbound; the conference provides a unique opportunity to meet and network with peers, and learn from other professionals in the field. It’s also a really good time!

This year’s conference boasted an impressive array of speakers; from comedians Aziz Ansari and Amy Schumer to the Vice Chair of the Clinton Foundation, Chelsea Clinton, as well as entrepreneurs Sophia Amoruso (Founder of Nasty Gal) and Jonah Peretti (Co-Founder and CEO of BuzzFeed), to name a few. This year’s conference was definitely one for the books, but, for those of you who couldn’t make it, 24 Seven’s team has provided some exciting takeaways.

There was much to learn over the 170+ educational lectures, with topics ranging from “The 30 Minute Marketing Plan” to “How to be a Disaster on Twitter” but the seminar that resonated the most with our team was, Dr. Carmen Simon’s address “Neuroscience of Memorable Content”. Dr. Simon is a cognitive scientist and co-founder of Rexi Media, a company focused on educating businesses about different ways to transform presentations. Dr. Simon began her talk by unnerving the roughly 500 marketers in the room stating that, “People forget up to 90% of the content we share with them.” Essentially, our customers only remember about 10% of what we put in front of them.

In the marketing space, this statistic presents a huge issue and the question arises, how can we create something that WILL be remembered?

First you need to decide what you want the customer to walk away with. Develop the answer to this and you have the goal of your marketing agenda. Simon explained that attention paves the way for memory, so, when we pay attention to something, we commit it to memory, and we then make a decision.  We have to break through habituation, or the process of a diminished cognitive response to a frequently occurring stimulus, and get our audience’s attention. She pressed for attendees to remember that habituation kills marketing.

Modern audiences are overexposed to stimuli, with social media at every turn and numerous devices at our fingertips. How, then, can marketers make sure that audiences aren’t looking elsewhere? In order to ensure your brand is remembered, Dr. Simon stated, change the stimuli and add elements of surprise to keep things interesting. People forget things when there is too much similar content, so create some differentiation to ensure your story is the one that’s recalled. Simon noted that people are also more likely to remember something they have a personal connection to. Content that is interactive and evokes a reaction by involving the viewer will be more successful. Don’t overwhelm your audience, keep it simple.

Want more? Check out http://www.inbound.com/ for more information. Our team at 24 Seven hopes to see you there next year!IMG_1280

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Internet Week New York : 24 Seven’s Top Picks

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Photo : Michelle Kinney

Over the past several days, members of the 24 Seven Talent team attended Internet Week New York.  We sat in on many panels and fireside chats led by professionals from a broad spectrum of industries.  Technology, mobile, advertising, government, television, film, recruiting — you name it.  From big data, social media, women in tech, wellness in the workplace, and digital surveillance — there were a myriad of discussions about how far we have come, where we are today, and what our future may look like.

We were lucky enough to absorb an abundance of information at Internet Week New York 2015. So we wanted to share some of the wisdom with our 24 Seven Talent Thread readers.

Here is a list of our favorite moments from Internet Week New York 2015 :

Nate Silver in Conversation with NY1’s Pat Kiernan

From NY1 to FiveThirtyEight and numbers in between, Pat Kiernan and Nate Silver discussed how the explosion of available data has impacted journalism – not only how stories are being told but what stories are being told. (Via IWNY)

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“Homepage traffic is flat. People aren’t going through the front door.”  Nate Silver (FiveThirtyEight) on the importance of social media and site traffic. | (Photo : Michelle Kinney)

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“Treating the reader as an intelligent individual is important to us.” Nate Silver (FiveThirtyEight) | (Photo : Michelle Kinney)

 

#Rokertalk: Weather Gets Digital with TODAY’s Al Roker

Host and weatherman of NBC’s Today Show, Al Roker sat down with Mashable Science Editor Andrew Freedman for a wide-ranging chat about the impact of digital innovation on weather forecasting, his passion for apps, and how digital tools are enhancing his personal brand. (Via IWNY)

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“Just because it’s on the Internet, it doesn’t mean it’s true.” – Al Roker |  Photo : Michelle Kinney

"I think twitter, is the most significant tool. Not just for weather, but for real-time information to verify a forecast." - Al Roker | Photo : Michelle Kinney

“I think Twitter is the most significant tool. Not just for weather, but for real-time information to verify a forecast.” – Al Roker | Photo : Michelle Kinney

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“The worst thing you can do is read the comments section.” – Andrew Freedman talks about the topic of climate change on social media. | Photo: Michelle Kinney

 

Protecting the Digital Self in the Age of Surveillance

Nuala O’Connor President and CEO, Center for Democracy and Technology gave a presentation about how to protect the “digital self,”  and how we must develop an approach that carefully balances law, policy, and individual choice. (Via IWNY)

"There has never been a moment in history that has influenced self-expression like the Internet." - Nuala O'Connor | Photo : Michelle Kinney

“There has never been a moment in history that has influenced self-expression like the Internet.” – Nuala O’Connor | Photo : Michelle Kinney

 

The Workplace Experience : Inspiring Talent Today and Tomorrow

Recruiting the best and brightest talent—and retaining them—goes far beyond a competitive salary and a strong benefits package. An innovative workspace can boost employee happiness, too. Inspiration by the forward-thinking spaces today’s most forward-thinking companies have designed to inspire creativity among employees. (Via IWNY)

"The office needs to feel like home for hundreds of people & its important to give them a diverse environment." Noa Santos (Co-Founder, HomePolish)  | Photo : Michelle Kinney

“The office needs to feel like home for hundreds of people & its important to give them a diverse environment.” Noa Santos (Co-Founder, HomePolish) | Photo : Michelle Kinney

"What we're seeing more of is the idea of activity based work environments." Lenny Beaudoin (Senior Managing Director, Workplace Strategy, CBRE)  | Photo : Michelle Kinney

“What we’re seeing more of is the idea of activity based work environments.” Lenny Beaudoin (Senior Managing Director, Workplace Strategy, CBRE) | Photo : Michelle Kinney

 

To Lean or Not to Lean?

Empowering Women to Challenge the Gender Gap

Today, a mere 27 percent of technology jobs are held by women. While there’s talk around the issue, action must be taken now. Our community needs to ask not why, but how can we make this change. This was a lively panel discussion at Internet Week, focused on how we can challenge the norm, influence change, and shape future opportunities for women in the tech industry. (Via IWNY)

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“Driving a change is going to be through people like us having conversations like this. All of us encouraging the next generation. We need some heroes!” Shenan Reed (President, Digital, MEC) | Photo : Michelle Kinney

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“You don’t have to study computer science to work in technology.” Nicole Ellis (Manging Director, Solutions, Teach for America) | Photo : Michelle Kinney

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“The only reason I did it was to make a difference.” Ari Horie (Founder/CEO, Women’s Startup Lab) on overcoming stage fright to be a female keynote speaker at SXSW. | Photo : Michelle Kinney

 

Communicating with #CocoRocha

The world of technology has transformed just about every aspect of our lives and fashion is no exception. Supermodel social media savant Coco Rocha communicates with her audience, with a world of poses in her arsenal. (Via IWNY)

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“Thirteen years ago you were supposed to know me for my cheekbones, not my personality.” Coco Rocha talks about modeling before social media. | Photo : Michelle Kinney

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“When I first started playing with social media I was told, ‘don’t!’ – Coco Rocha | Photo : Michelle Kinney

 

Chelsea Clinton in conversation with Ben Fry

Chelsea Clinton and Ben Fry (Founder , co-founder ,) discussed the recently released findings of the No Ceilings Full Participation Report , which compiles and analyzes data from more than 190 countries to identify the progress women and girls have made over the last twenty years, and the gaps that still remain. (Via IWNY)

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“Progress cannot be mistaken for success.” Chelsea Clinton | Photo : Michelle Kinney

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“The United States is one of nine countries worldwide that does not have paid maternity leave.” Ben Fry | Photo : Michelle Kinney

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“It’s important to have humility and realize we still have work to do in our own country.” Chelsea Clinton | Photo : Michelle Kinney

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